Japan

Significantly Improved Fuel Economy During Cruising

TOKYO, Japan, March 6, 2008 – Honda Motor Co., Ltd. announced that it has implemented model changes for its BF50 (50HP) and BF40 (40HP) medium-sized, 4-stroke outboard engines. The new models will be available starting March 6 at Honda outboard engine dealers throughout Japan.

The new BF50 and BF40 outboard engines will retain their class-leading lightweight, compact packaging, enhanced with PGM-FI1 electronic fuel injection, Honda’s original BLAST2 (Boosted Low Speed Torque) air/fuel ratio and ignition-timing technology, and lean-burn control to deliver powerful startup and acceleration together with outstanding fuel economy during cruising.

BLAST, along with a newly designed gear case and other improvements, contributes to improved acceleration and a higher top speed, while lean-burn control results in a 22%3 improvement in fuel economy over the previous model4 during cruising. Battery charging capacity has also been increased to 17 amperes—over 1.7 times that of the previous model—to achieve class-topping5 charging performance.

1 PGM-FI (Programmed Fuel Injection) is a registered Honda trademark.

Honda Display Overview

TOKYO, Japan, February 26, 2008– Honda Motor Co., Ltd. announced that it will display its full lineup of 4-stroke marine outboard engines at the Japan International Boat Show 2008 in Yokohama (Thursday, March 6 ~ Sunday, March 9, 2008 at Pacifico Yokohama in Yokohama, Japan). At this, largest marine exhibition in Japan, Honda will unveil two new mid-sized marine outboard engines that combine outstanding performance with superior fuel economy.

The theme of the Honda exhibit will be “combining boating pleasure with superior fuel economy”. In addition to featuring a lineup of 18 Honda 4-stroke marine outboard engines, from the smallest (2HP) to the largest (225HP), the display will convey the evolution of Honda’s marine outboard performance, backed up by the development history and technologies of the environmentally responsible 4-stroke engine, while presenting a diversity of boating styles featuring Honda marine outboard engines. There will also be an exhibit introducing Honda’s efforts to preserve the global environment through ongoing beach cleaning activities, featuring Honda’s own original towable beach cleaner.

Source:Honda Marine

Exhibition Overview:

The Japan International Boat Show is Japan’s largest marine exhibition, with some 200 corporations and groups participating from Japan and around the world. The exhibition, which includes both indoor displays (inside Pacifico Yokohama) and an adjoining, specially constructed, floating exhibition facility, will present event-goers with a diverse array of marine leisure products and information, including exhibits of everything from marine outboards and other marine products to large boats and yachts.

Venue: Pacifico Yokohama (exhibition halls A, B, C, D); specially constructed pier in the Pacifico Yokohama district

Duration: 4 days, from March 6~9, 2008 (Thursday ~ Sunday)
Open 10:00~18:00
*On March 6, the event will open to the public at 12:00 following an opening ceremony at 11:45

Organizer: Japan Boating Industry Association (JBIA)
Admission: Adult (high school student or older): ¥1,000 (incl. tax) at the door
Children (junior high school and younger) are admitted free

Source: JBIA

Venue: Pacifico Yokohama, Yokohama City, Kanagawa Prefecture, Japan

Website: http://www.marine-jbia.or.jp

Show open to: Trade and public
Entrance fees - public: 1000 Japanese Yen for high school students and above
Entrance fees - trade: 1000 Japanese Yen for high school students and above
Price of catalogue: Free