Honda Marine

Significantly Improved Fuel Economy During Cruising

TOKYO, Japan, March 6, 2008 – Honda Motor Co., Ltd. announced that it has implemented model changes for its BF50 (50HP) and BF40 (40HP) medium-sized, 4-stroke outboard engines. The new models will be available starting March 6 at Honda outboard engine dealers throughout Japan.

The new BF50 and BF40 outboard engines will retain their class-leading lightweight, compact packaging, enhanced with PGM-FI1 electronic fuel injection, Honda’s original BLAST2 (Boosted Low Speed Torque) air/fuel ratio and ignition-timing technology, and lean-burn control to deliver powerful startup and acceleration together with outstanding fuel economy during cruising.

BLAST, along with a newly designed gear case and other improvements, contributes to improved acceleration and a higher top speed, while lean-burn control results in a 22%3 improvement in fuel economy over the previous model4 during cruising. Battery charging capacity has also been increased to 17 amperes—over 1.7 times that of the previous model—to achieve class-topping5 charging performance.

1 PGM-FI (Programmed Fuel Injection) is a registered Honda trademark.

Honda Display Overview

TOKYO, Japan, February 26, 2008– Honda Motor Co., Ltd. announced that it will display its full lineup of 4-stroke marine outboard engines at the Japan International Boat Show 2008 in Yokohama (Thursday, March 6 ~ Sunday, March 9, 2008 at Pacifico Yokohama in Yokohama, Japan). At this, largest marine exhibition in Japan, Honda will unveil two new mid-sized marine outboard engines that combine outstanding performance with superior fuel economy.

The theme of the Honda exhibit will be “combining boating pleasure with superior fuel economy”. In addition to featuring a lineup of 18 Honda 4-stroke marine outboard engines, from the smallest (2HP) to the largest (225HP), the display will convey the evolution of Honda’s marine outboard performance, backed up by the development history and technologies of the environmentally responsible 4-stroke engine, while presenting a diversity of boating styles featuring Honda marine outboard engines. There will also be an exhibit introducing Honda’s efforts to preserve the global environment through ongoing beach cleaning activities, featuring Honda’s own original towable beach cleaner.

Source:Honda Marine

Exhibition Overview:

The Japan International Boat Show is Japan’s largest marine exhibition, with some 200 corporations and groups participating from Japan and around the world. The exhibition, which includes both indoor displays (inside Pacifico Yokohama) and an adjoining, specially constructed, floating exhibition facility, will present event-goers with a diverse array of marine leisure products and information, including exhibits of everything from marine outboards and other marine products to large boats and yachts.

Venue: Pacifico Yokohama (exhibition halls A, B, C, D); specially constructed pier in the Pacifico Yokohama district

Duration: 4 days, from March 6~9, 2008 (Thursday ~ Sunday)
Open 10:00~18:00
*On March 6, the event will open to the public at 12:00 following an opening ceremony at 11:45

Organizer: Japan Boating Industry Association (JBIA)
Admission: Adult (high school student or older): ¥1,000 (incl. tax) at the door
Children (junior high school and younger) are admitted free

Source: JBIA

Marine Engines with Advanced Technologies Positively Impact Customer Satisfaction, Yet in Many Cases, Technology Does Not Play a Key Role in the Purchase Decision, J.D. Power and Associates Reports

MIAMI: 15 February 2007 — Although owners of advanced-technology marine engines are consistently more satisfied compared to owners of older technology engines (such as carburetor-driven), only one-half of outboard owners report that engine technology played a major role in their purchase decision, according to the J.D. Power and Associates 2007 Marine Engine Competitive Information Study(SM) released today at the Miami International Boat Show. Additionally, only 27 percent of inboard owners and 26 percent of sterndrive owners indicate the same.

Honda Introduces the All-New BF90 and BF75 4-Stroke Marine Outboard Engines

TOKYO, Japan, September 13, 2006 – Honda Motor Co., Ltd. introduced the all-new BF90 and BF75 medium-sized 1 4-stroke marine outboard engines. The two new models will go on sale through Honda’s outboard dealers in Japan on November 1, 2006.

The new BF90 and BF75 achieve outstanding clean exhaust performance that exceeds US California Air Resources Board (CARB) emissions regulations for 2008 – the most stringent emissions standards in the world – while delivering superb performance, fuel efficiency and reliability. They are also the lightest, most compact models in their output category2 (90 to 100 PS).

Honda BF90 4-stroke marine outboard engine

Honda Donates Ridgeline Pickup to Catalina Seabass Fund

TWO HARBORS, Calif. 04/20/2006 -- American Honda Motor Co., Inc., has donated a 2006 Honda Ridgeline pickup to the Catalina Seabass Fund to use as a support and feed transport vehicle for special growing pens on Catalina Island.

Under the umbrella of the Ocean Research Enhancement and Hatchery program, the California Department of Fish and Game provides thousands of White Seabass fingerlings to the Catalina Seabass Fund. The group then grows the fingerlings until they are approximately ten inches in size, when they are released into the Pacific Ocean. The entire project is designed to help save the White Seabass, whose population has declined dramatically in recent years and remains near extinction.

"Honda is happy to be able to support this effort to save a valuable marine species," said John Mendel, senior vice president of American Honda "We hope that our support and the project's success will help inspire more grassroots efforts to improve our environment."

"Honda's donation of this much needed, highly versatile pickup will be a big help in supporting our efforts to save the White Seabass." said Doug Oudin, vice president of the Catalina Seabass Fund. "This will help our day-to-day operations immensely as we move people, feed and equipment around the island."