GEICO
GEICO Makes a Splash with Monster Marketing and Partnership with AMF Offshore Powerboat Racing Team
INTRODUCING: 'Miss GEICO' -- The Fast & Funky Lady of Speed
WASHINGTON, April 12 /PRNewswire/ -- Friday morning, GEICO, the fastest- growing U.S. auto insurer, is set to introduce the newest member of its lively racing family, "Miss GEICO," a raging phenomenon with bold tactics to match the team she represents -- AMF Offshore Racing, LLC.
"This lady is the epitome of all that's perfect about this partnership," said John Haggin, owner of the AMF Offshore team. "She's innovative, inviting and ready for action, a true reflection of our fan base and GEICO's target boating audience."
Meet Miss GEICO, the newest member of Marketing Giant GEICO's racing family. An AMF Offshore turbine-powered race boat, Miss GEICO is set to dominate the 2007 offshore racing season. (PRNewsFoto/AMF Offshore Racing, LLC)
For GEICO, that audience is ever-growing. The fourth-largest private passenger insurance company in America, GEICO (a wholly-owned subsidiary of Berkshire-Hathaway) has more than seven million policyholders. "We're very pleased to launch Miss GEICO's new season. We know she'll be popular with racing fans," said Ted Ward, GEICO's vice president of marketing.
