Boating

Our glossary of terms related to boats and boating.

Look for new television, print and online banner ads to appear beginning in March

CHICAGO, February 27, 2007 - - Discover Boating recently unveiled its new creative and 2007 marketing campaign strategies during the Grow Boating All-Industry Update meeting in Miami, before a standing room-only crowd of more than 500 industry stakeholders and marine media.

This year’s campaign kicks off beginning the first week of March and runs through the Memorial Day holiday, largely considered the official start of boating season. The media mix remains relatively steady, incorporating national cable, magazine and internet advertising, but with a few new twists on the successful components of 2006—including new television, print and online creative executions, increased frequency and more value-added opportunities.

“The main objective of the Discover Boating advertising campaign in 2007 is to build on the brand awareness cultivated during last year’s advertising schedule and scale up our lead generation opportunities,” says Carl Blackwell, vice president of Marketing & Communications for both Grow Boating Inc. and the National Marine Manufacturers Association (NMMA).

Boating Ranks among Top Stress-Relieving Activities

More Americans Discover Boating With Helpful Buying Tips

CHICAGO (2006)— Americans seeking to escape the daily grind are finding the escape route closer to home and more affordable than originally thought. Boating ranks among the top three stress-relieving activities, according to a 2005 survey conducted by the National Marine Manufacturers Association (NMMA).“We know that 90 percent of Americans live less than an hour from a navigable body of water, making the boating lifestyle accessible to most people across the country,” says Amy Murray, director of Discover Boating programs for the NMMA. “More people are finding being out on the water aboard a boat is ideal for stress-relief and relaxation while building long-lasting memories with loved ones.”

In fact, the NMMA survey of more than 1,000 American households found that the most popular boating-related activity is relaxing with family and friends (40 percent), followed by fishing (33 percent), cruising (14 percent) and waterskiing (8 percent)

Half of respondents that have been boating enjoy the time boating lets them spend in nature and the outdoors, while 25 percent said it offers an escape from daily life. In addition to boating, the survey found other top stress relievers include weekend road trips and exercise.