Berkshire Hathaway
GEICO Makes a Splash with Monster Marketing and Partnership with AMF Offshore Powerboat Racing Team
INTRODUCING: 'Miss GEICO' -- The Fast & Funky Lady of Speed
WASHINGTON, April 12 /PRNewswire/ -- Friday morning, GEICO, the fastest- growing U.S. auto insurer, is set to introduce the newest member of its lively racing family, "Miss GEICO," a raging phenomenon with bold tactics to match the team she represents -- AMF Offshore Racing, LLC.
"This lady is the epitome of all that's perfect about this partnership," said John Haggin, owner of the AMF Offshore team. "She's innovative, inviting and ready for action, a true reflection of our fan base and GEICO's target boating audience."
Meet Miss GEICO, the newest member of Marketing Giant GEICO's racing family. An AMF Offshore turbine-powered race boat, Miss GEICO is set to dominate the 2007 offshore racing season. (PRNewsFoto/AMF Offshore Racing, LLC)
For GEICO, that audience is ever-growing. The fourth-largest private passenger insurance company in America, GEICO (a wholly-owned subsidiary of Berkshire-Hathaway) has more than seven million policyholders. "We're very pleased to launch Miss GEICO's new season. We know she'll be popular with racing fans," said Ted Ward, GEICO's vice president of marketing.
Berkshire Hathaway's South Bay Luxury Performance Pontoon Boats Enter the Southern California Market
BIG BEAR, Calif., Jan. 31 /PRNewswire/ -- It was announced today that Forest River Inc., a Berkshire Hathaway subsidiary, is introducing its South Bay luxury performance pontoon boats through select U.S. West Coast representatives. The pontoon boats will be featured at the 51st annual Los Angeles Boat show February 3-11, 2007. Pine Knot Landing of Big Bear Lake will display four different models offering state of the art features such as the first hydraulically actuated bimini top, Trifecta triple tube high performance with available power up to 525 horsepower, and the EXP series wakeboarding boat. South Bay is at the forefront of pontoon boat design with numerous speed records and a level of luxury previously unseen in this type of boating. This versatile product allows an entire family or group of friends to experience the fun of spending a day on the water towing skiers, wake boarders, and tubers.
Forest River Inc., a Berkshire Hathaway subsidiary, introduces its South Bay luxury performance pontoon boats through select U.S. West Coast representatives in 2007.
