AMI
AMI Board of Directors Endorses Marina Listings on DiscoverBoating.com
Website listings will help increase marina visibility, encourage consumer boating participation
CHICAGO, Tuesday, March 20, 2007 - - The Association of Marina Industries (AMI) Board of Directors unanimously voted to endorse a plan aimed at increasing visibility and accessibility of marina information by featuring it more prominently on DiscoverBoating.com. Beginning this spring, all U.S. marinas will receive free basic listings on the website, with more detailed listings—including website links—available to facilities that contribute a minimum of $250 per location to the Grow Boating Initiative’s Rising Tide Fund.
More than 2.8 million visits to www.DiscoverBoating.com were recorded last year, and that number is expected to grow in 2007, the second year of the Discover Boating national advertising and marketing campaign. The website’s “Marinas and Launch Ramps” section is one of its most popular features, consistently ranking in the top three most visited pages.
