Boats, marine and boating trends

CHICAGO, May 30, 2007 - - The National Marine Manufacturers Association (NMMA) recently launched the third installment of its Access America Marine Export Guide, a unique search tool providing industry buyers immediate access to the products and services they need. Accessible through a link on the NMMA website, (www.nmma.org/international) the Guide features a broad array of products and service listings helpful to domestic and international industry players in running their businesses.

NMMA once again partnered with MultiView Inc., an Irving, Texas-based publisher of electronic buyer and supplier guides, to develop the Access America Marine Export Guide. “NMMA recognizes the benefits of providing timely information for industry buyers,” says NMMA president Thom Dammrich. “The Guide will save them an incredible amount of time as they seek products and services unique to the recreational boating industry.”

Two different methods are available to search the Guide: A search engine-style keyword locator and a category search by type of business. For the keyword search, MultiView assembled a wealth of industry-specific information exclusively from the websites of companies listed in the Guide. This data forms the foundation of the keyword search, making it simple for users to find exactly the right products and services for their business without the hassle of a general Internet search. Users that prefer a more traditional means of search can also scan the Guide’s contents by category.

With a downloadable desktop application, NMMA members can search effectively and efficiently for products and services. “The Guide helps buyers cut through the clutter of multiple search engines and easily find what they need,” says Dammrich.

For more information about the 2007-2008 Access America Marine Export Guide, visit www.marineexportguide.com

National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.

Source: National Marine Manufacturers Association (NMMA)