Boats, marine and boating trends

Baja Marine Debuts Fuller Throttle Web Site

BUCYRUS, Ohio. (March 9, 2006) - To keep up with the go-fast crowd, Baja Marine has updated its Web site to make it sleeker and easier to navigate, with added features and functionality. Visitors to the new and improved bajamarine.com can expect instant access to specific model information, the technology behind Baja, upcoming events and more.

A new section, targeted specifically for owners, provides an ever-growing library of owner's manuals as well as in-depth specification sheets for models - soon to be available dating back to 1979. Baja owners can also use the simple scroll-down menu to find relevant maintenance tips, learn about boating safety and view propeller charts.

"The main objective behind the redesign was to provide Baja's existing and potential owners with a more dynamic, more user-friendly tool to access Baja," said Barbara Grobicki, director of marketing at Baja Marine. "The new Web site allows visitors to find the information they need from a source that truly captures the essence of Baja."

True to Baja's relentless commitment to customer service, the Web site is also more interactive. Information request areas are more accessible and requests submitted will be monitored to determine future enhancements to the site.

"Navigation is easier, with an edgier look more reflective of the Baja image," said Jennifer Hill, Baja Marine account executive at Channel Blade Technologies, the company that spearheaded the redesign. "The focus is on the boats, with menus for specific models, and the style showcases Baja's legendary power, speed and performance."

The new bajamarine.com retains the same great features from the previous site such as links to locate or contact a local dealer, order a brochure, press releases and the always-popular Baja Design Studio where future owners can design their own Baja. Visitors can still dive into the Baja lifestyle section, enjoy the Baja: Full Throttle magazine or order gear for their next poker run. To find out more about Baja, visit www.bajamarine.com.

ABOUT BAJA MARINE CORPORATION
Baja Marine Corporation is the leading manufacturer of performance boats. Headquartered in Bucyrus, Ohio, Baja is a division of Brunswick Corporation. For more information on Baja Marine Corporation, please call (877) 321-BAJA (2252) or visit www.bajamarine.com. Baja manufactures and markets runabouts and performance boats from 19 to 42 feet.

ABOUT BRUNSWICK CORPORATION
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity" in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Northstar marine electronics; Navman marine and GPS-based products; IDS dealer management systems; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, HarrisKayot, Hatteras, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land 'N' Sea, Benrock and Kellogg Marine parts and accessories distributor; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Valley-Dynamo pool, Air Hockey and foosball tables. For more information, visit www.brunswick.com .

Source: Baja Marine Corporation